Quantcast
Channel: Chip Griffin – Media Bullseye
Browsing all 104 articles
Browse latest View live

Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics: —First, we examine whether PR and marketing tools and technologies can overcome bad...

View Article



PR Jots: Core Values, Reporting Results, Recycling Content, Disrupting the PR...

In my reading this week, I came across the following items that might be of interest to fellow PR and communications professionals: Shel Holtz advocates for organizations to explicitly identify...

View Article

51 Public Relations and Communications Jobs Available Now

Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government...

View Article

Stat of the Week: 60% of News Consumers Prefer Storytelling in Sponsored Content

New survey research from the Internet Advertising Bureau and Edelman Berland finds that consumers possess understandable skepticism about native advertising. Nevertheless, the results suggest that...

View Article

Borrowing from Mike Allen’s POLITICO Playbook to Build an Email Audience...

If your job in any way relates to politics or public policy, you probably subscribe to Mike Allen’s POLITICO Playbook. It’s the daily “must read” inside the Beltway. It contains valuable lessons for...

View Article


Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics: – The role of trust and storytelling in sponsored...

View Article

55 Public Relations and Communications Jobs Available Now

Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email...

View Article

PR Jots: Dangers of Dependence and Risks of Independence (and more)

Each week, we try to identify a few stories that will enrich your knowledge of modern communications, with a particular focus on stories that you may have missed elsewhere. Here are this week’s...

View Article


Media Bullseye Roundtable 2014.7 with Guest Co-Host Jen Phillips

In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics: – Jim Horton’s take on John Oliver’s bit attacking what he perceives as the...

View Article


Does your media measurement program include analysis of Target Audience Match...

In the “old days” when media analysis required a lot of manual work to clip, cull, characterize, and count every story, communications teams relied on a focused list of target publications to keep the...

View Article

PR Jots: Internal influencers, the challenge of (good) measurement, buying...

There was a ton of great PR and communications content in my reading pile this week, so it was a challenge to narrow it down to just a handful that I think you’ll appreciate the most. But here it goes:...

View Article

64 Public Relations and Communications Jobs Available Now

Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email...

View Article

Stat of the Week: Mobile news traffic fell 8.5% during Facebook outage as...

Confirming the influential role that Facebook plays in driving traffic to content-oriented websites, statistics gathered during a recent outage showed a decline in traffic as users had to find...

View Article


Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz

In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics: – Why the C-Suite doesn’t get social media — and what can be done about it,...

View Article

It’s time to embrace data-driven public relations

People often say that relationships lie at the heart of any public relations effort. It’s certainly hard to dispute that since “relations” sits right in the name of the profession. As a result, many...

View Article


Public relations pros and lawyers must both contribute to crisis...

A recent PR Week “Gloves Off” column features Todd Defren and Aaron Kwittken answering the question: “Should PR pros oppose the advice of general counsel during a crisis?“ Frankly, this may be one of...

View Article

Image may be NSFW.
Clik here to view.

Nobody really knows who started the Ice Bucket Challenge or who it was...

I originally started to write a post about how the ALS Ice Bucket Challenge was often resulting in people dunking themselves with ice water without spreading the ALS message as originally intended. My...

View Article


56 Public Relations and Communications Jobs Available Now

Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email...

View Article

Stat of the Week: 79% of U.S. marketers are using Sponsored Tweets

eMarketer reports that an RBC/Advertising Age study found that 79% of U.S. marketers surveyed are now using sponsored tweets, up from 44% just one year ago. Other Twitter promotional tools, like...

View Article

PR Jots: Skills and Relationships Edition

Lots of good PR and communications content from around the web this past week. Here are five posts that are certainly worth checking out. As always, Gini Dietrich has some good stuff over on her Spin...

View Article
Browsing all 104 articles
Browse latest View live




Latest Images